Other Information
Study 15 hours of General English per week at The Language Centre plus 15 hours per week of Marketing and Communication at London College of Communication.
This course will give you an introduction to the UK's approach to marketing, advertising and public relations through an accessible series of talks, fun group discussions and guided visits to places of interest.
This course will include:
- essential marketing and communication principles and how they are employed within a business environment
- the history of advertising practice in the UK
- the UK advertising industry today: agencies, organisations and clients
- how to create a print advertisement and storyboard
- a visit to a central London advertising or marketing agency
- an introduction to public relations practice and the media in the UK
- how to write a press release.
